A campaign is easier to improve when you know the action it should create. Start with one primary conversion: a qualified inquiry, a booking, a subscriber, or a sale.
Record the source of every visit and inquiry where possible. Watch how many people reach the landing page, how many take the next step, and whether those leads fit your offer.
The useful question is not only how many people saw the campaign. It is which message and channel brought the right people closer to becoming customers.
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